Real experiences. Honest content. Sydney Expert.

Turn local knowledge into memorable experiences for your customers

Paula and Charles from Sydney Expert

Meet Sydney Expert

Sydney Expert isn’t just a website—it’s built from over a 15 years of helping visitors make the most of their time in our city.

Created by Paula, a lifelong Sydneysider with a passion for showing people the real Sydney, and Charles, who brings both his photography skills and over a decade of experience as a Sydney bus driver, the site offers practical, experience-based advice trusted by thousands of travellers every month. Charles joined full-time two years ago, adding his unique perspective of the city’s streets and neighborhoods to our coverage.

From finding the perfect harbour view walk to choosing the right neighbourhood to stay in, we share everything we know about Sydney. Our recommendations come from real experience – places we’ve visited, walks we’ve done, and restaurants where we’ve eaten.

Why Partner with us

We don’t just write about Sydney, we live and breathe it. Our first-hand experience and years of building relationships with local businesses help us share the city in a way few others can.
Work with us because:

  • We know Sydney as locals, but our tourism training helps us to write also for travellers.
  • We offer ongoing coverage of seasonal events and new openings.
  • Our audience is highly engaged, actively planning Sydney holidays and short stays.
  • Our content is trusted, regularly updated, and ranks strongly in search results.
  • Paula is a member of the Australia Society of Travel Writers and offers professionally written content.

Our Audience

Our readership is a mix of international visitors, Australian travellers, and Sydney locals who turn to us for fresh ideas and reliable recommendations.

Our interstate and international readers are primarily from:

  • Australia and New Zealand (domestic travellers and weekend visitors)
  • United Kingdom, United States, and Canada
  • Europe and Asia (especially Singapore and Hong Kong)

They’re typically:

  • Planning a 2–7 day Sydney visit or a long weekend
  • Interested in authentic experiences, not just tourist highlights
  • Looking for local tips, great food, and accessible adventures

A growing segment of our audience is made up of Sydney residents who use SydneyExpert as a go-to resource for:

  • Where to eat and drink around the city and suburbs
  • Staycation ideas and boutique hotel recommendations
  • Family-friendly events and school holiday activities
  • New openings and things to do on weekends

This local readership means our content resonates year-round, not just during peak visitor seasons, and offers strong ongoing exposure for Sydney-based businesses.

Our engaged social media presence extends our reach through active Facebook communities:

We’re also growing our presence on Instagram and TikTok, building engaged communities focused on authentic Sydney experiences.

Keeping it real

Trust is at the heart of Sydney Expert. We believe you deserve to see Sydney as it really is.

  • Every place we write about, we’ve visited ourselves
  • Our photos show exactly what you’ll see – no filters or fancy editing
  • We share the good and the not-so-good to help you plan better
  • When we receive complimentary experiences, we tell you
  • Our recommendations come from real experience – Charles’s decade of driving Sydney’s streets and Paula’s years of exploring the city and working with international visitors.
  • We update our content regularly to keep it accurate

Let’s Work Together

We’re selective about our partnerships because our readers trust us to recommend experiences we genuinely believe in. Ideal partners for Sydney Expert are businesses that:

  • Respond promptly to customer inquiries
  • Offer authentic Sydney experiences
  • Maintain consistent quality and service standards
  • Care about customer experience as much as we do
  • Welcome honest, unfiltered coverage
  • Keep their online information current

If this sounds like your business, we’d love to hear from you. Email [email protected] or request our Media Kit.